Now showing

Selected work

Products I'm building, apps I've shipped, and the client platforms, payments and measurement behind them.

In development
Product, finance
LedgerMate
A free financial tool for small businesses and freelancers that handles the accounting, no accounting knowledge needed.
- Free for small businesses and freelancers.
- Designed so anyone can keep their books without learning accounting first.
Live
Product, privacy and compliance
ComplyMate
A POPIA compliance SaaS for South African SMEs, with a free 15-question assessment funnel and paid tiers.
- Founded and launched the product.
- Free assessment scores privacy policy, data retention, breach response and security basics.
Next.jsSaaSVisit site (opens in a new tab)
iOS
Native iOS app
Calorie calculator
A native iOS app for calculating and tracking calories.
- Built natively for iPhone.
iOS
Professional practice
Growth and measurement
Analytics and SEO
Google Analytics and SEO at a professional level, from measurement setup to technical fixes that move rankings.
- Google Analytics measurement and reporting.
- Technical SEO, schema markup and Core Web Vitals improvements with marketing teams.
- CRO, SEO and GEO audit and rebuild for Maxwell Stay.
- SEMrush Academy certified in Technical SEO and SEO Fundamentals.
Google AnalyticsTechnical SEOSchemaCore Web Vitals
Product
Embeddable bug-reporting SDK
Visual feedback tool
A Marker.io-style tool: a TypeScript SDK captures screenshots, users annotate and comment, and reports flow to a review dashboard.
- Designed the API and integrations for Jira, Linear, GitHub and Slack.
TypeScriptNode/FastifySupabaseNext.js
Client work
Performance-led site rebuild
Maxwell Stay
Ran a CRO, SEO and GEO audit, then rebuilt the site on the App Router with an enquiry-based booking flow.
Next.js 15TypeScriptTailwindResend
Client work
Internal operations app
Maintenance ticketing system
Full ticket lifecycle with role-based access, automated email notifications and an admin dashboard.
Next.jsSupabaseResend